Korea Marketing Specialist, Enterprise and Retail

GN Audio
Seoul - South Korea
Published: May 21, 2019
We are looking for a marketing specialist for our Korea business for both Enterprise (B2B) and Consumer/Retail & Online (B2C) business.
The successful candidate will be a key member of the Asia Pacific marketing team; and would be responsible for creation and execution of marketing plan for Korea.
The key requirements for this role are :

Overall :
• Develop and implement marketing strategy and programs for Korea market.
• Review locally developed marketing program content and campaigns. Ensure go to market messages are consistent, relevant and effective.
• Execute the programs across multiple channels while meeting established ROI goal
• Drive sell out from key retailers to end users by creating visibility, recommendation and promotions.

End User Marketing :
• Run campaigns (offline and online) to drive end customer demand for Jabra consumer products
• Manage PR and social media communications to create brand awareness for Jabra consumer products.
• Manage and execute on-time deliverables with suppliers including translations and creative design agencies
• Manage marketing database and communication to registered end users

Channel Marketing :
• Develop and execute channel (retail, eCommerce, distribution) marketing programs to recruit, engage and grow channel partners (distributors and resellers). Formulate metrics and KPIs to track program progress.
• Co-ordinate and support distributors in channel marketing execution, new product releases
• Develop and execute the localization of product display materials, brochures, flyers, posters
• Participate and support on-site event requirements
• Drive sell out with key partners and implement priority account plans as agreed with local sales

Operational :
• Manage annual and monthly marketing budget updates
• Support in strategic planning and execution of overall Marketing Calendar across Korea to promote Jabra
Product Launches:
• Manage new product launches with PR, channel and end customers.
• Handling communications with field sales, press and analysts, support of training for channels, and communications with end-users and delivery of localized material

Some of the key skills required for this role are:
• Degree or higher in marketing, communications or a related field of study is required.
• Marketing experience in Korea in developing and executing marketing programs Budget management and allocation and running marketing programs.
• 3-5 years of experience in Marketing /Marketing Communications within the IT or ITS or ICT industry. MUST have strong content development and writing skills in providing materials, tools, emails, web content, newsletters, announcements, customer advocacy, forums, programs and calendars for both internal and external communication purposes.
• Reasonable fluency in English communication (spoken and written).
• Cross-functional influence, relationship building, and project management skills for a broad range of constituencies, including partners, regional team, marketing and technical management.
• Excellent team player. Willing to take leadership role in driving initiatives, working across organizations and structuring new approaches to new opportunities.
• Strong analytical and presentation skills