Brand Communication Manager

GN Audio
Ballerup - Denmark
Published: October 04, 2018
Join the GN Group – pioneers in communication solutions since 1869 – and tell the story of a brand that changes lives through the power of sound.
This is your chance to gain a thought leadership role in a rapidly growing company. Our Jabra brand is undergoing major development, and we need you to craft the brand story of the future.

We want to re-write the story of sound

We do things a little differently at Jabra. We understand why sound matters and know that is not just about what you hear, but how you hear it. Therefore, we not only engineer great sound, we deliver it to a standard that empowers our end-users to do more. And that is the story we need you to tell and create new chapters.

A content creator. A content pusher. A story teller
Over the course of the last 3 years we developed a very strong thought leadership story to our brand. Now we wish to take this story and additional brand angles of thought leadership to the next level for both our Jabra and BlueParrott brands.

In this role, you will be the driver of our thought leadership, providing content, material and platform for earned and owned media. Working with stakeholders from the business and gathering external data points, your aim is to build an engaging story in both our enterprise and retail segments.

Specifically, you will do so by:
• Developing and creating content marketing activities for offline and online media including social and blogs
• Working with our PR team on thought leadership through earned media, developing a story that gains coverage in key press titles within our target media list
• Creating white papers, videos, webinars, social content etc. as well as developing presentations for senior leaders who speak on behalf of Jabra on thought leadership
• Being a spokesperson for Jabra by attending and speaking at events
• Influencing and collaborating with key stakeholders in Product Marketing, Insights, Management etc. and align the thought leadership program

We create the brand vision
You will join Brand & Marketing Creation, consisting of 15 colleagues dedicated to developing the strategic brand position and story through creative material and campaigns.

“Our aim is to differentiate the brands within GN Audio versus the competition and allow the brands to be bold and memorable - And we are looking forward to you contributing by being our thought leader, creating and telling stories that drive interest in our brands,” says Jonathan Pennington, Senior Director.

Experience in developing thought leadership content
We are looking for a real story-teller; a confident communicator with excellent writing and presentation skills. Being creative, yet structured, you know how to deliver the right message to the right audience in a meaningful way, internally and externally. In this specialist role, we imagine that you have:

• Several years of experience in developing thought leadership content
• Experience in how the media works and in delivering made-for-purpose opinion pieces and by-liners for achieving coverage in top class media outlets
• Outstanding project management skills
• The ability to manage stakeholders and to network at all levels of the organization to craft the story
• A good understanding of how to turn strategy into content that is easy to understand and engages people

Would you like to know more?
To apply, use the ‘APPLY’ link no later than 25th of October 2018. Applications are assessed on a continuous basis, which is why we encourage you to send your application as soon as possible.
If you want to know more about the position, you are welcome to contact Jonathan Pennington, Senior Director, on

GN Audio
Jabra makes life sound better by developing intelligent sound solutions that transform lives through the power of sound. Our integrated headset and communications solutions assist professionals in being more productive, and our wireless headsets and earbuds are designed to fit any lifestyle.

Jabra is part of the GN Group – pioneering great sound from Jabra office headsets and sports headphones to world-leading ReSound hearing aids. Founded in 1869, the GN Group employs more than 5,500 people and is listed on Nasdaq OMX Copenhagen.

Visit our homepage – and connect with us on LinkedIn, Facebook and Twitter.
For the purpose of processing your job application, GN will process your personal data. We encourage you not to provide us with sensitive information (e.g. racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, health information or sexual orientation) about yourself. Your application will be transferred to the local GN office posting this job. For information about how GN processes your personal data, please read our privacy policy .